Our mission at Madhavsrushti is to use scientific methods to conserve our endangered Desi breed of cows. In Pune, we have a desi cow farm where we raise and care for local cows. Our local cows are grass-fed, and their calves are always given first preference to their mother’s milk. Then, we solely use the leftover milk for our products. Strict controls are in place to ensure that no cows are given antibiotics or hormone injections that increase milk supply. At Madhavsrushti’s farm, cows are hand milked, and maintaining sanitation is given great attention.
Our production and research facility utilizes cow waste, such as cow pee and cow dung, to make beauty, cosmetics, skincare, haircare, and personal care products. We have put in a lot of hard work to make this happen. Allantoin, a miracle compound found in cow urine, possesses keratinolytic and moisturizing qualities that have been further refined to generate cosmetics and personal beauty care items. These personal skincare and cosmetic products are devoid of any chemicals, dyes, or preservatives. Additionally, all of our cosmetic care products are entirely biodegradable and environmentally friendly.
Let’s join hands to lessen the exploitation of cows for their milk and use their waste to improve both nature and human existence.
“Kamdhenu” means “the divine cow of plenty” and “the one who fulfills all your desires”.
So how do we identify Desi cows?
A cow with a hump is a desi cow!!
Up until a few generations ago, the Asian continent was home to about 117 different kinds of desi cows. Their ancestral genetic type was A2. However, they were producing only 6 to 8 liters of milk per day. Over time, as demand for beef and milk increased, these were cross-bred with high milk-yielding animals like wild boars and pigs. The supply of milk and meat grew as a result, but over time, the genetic type completely shifted and primarily became A1.
A1 milk and meat are known to increase the risk of developing chronic illnesses such as inflammatory bowel syndrome, diabetes, high blood pressure, and others. A2 milk is easy to digest, less fatty and beneficial to the heart and brain, and easy for even young children to digest.
Only 36 of these desibreeds exist today, while the rest have unfortunately gone extinct or are either hybrids or cross breeds. Additionally, there are probably only 5 or 6 A2A2 pure breeds. This is irreparable damage to the ecology and biological diversity.
Suryketu nadi, or a typical energy channel present in their hump, is a particularly unusual trait of desi cows. It is known to absorb solar energy and produce gold salts from an ayurvedic standpoint. Yes! You heard it right. It is referred to as the “golden star element” and is secreted in all of their secretions, including milk, urination, cowdung, etc. These gavyas are medicinally valuable due to the presence of heavy metals in trace concentrations as well as a variety of other ingredients, including tonnes of vitamins and minerals. Cow urine and panchgavy therapy for cancer and other chronic illnesses have been the subject of patents in the US and Europe.
Like an earthworm, a desi cow is a farmer’s best buddy. Gomutra and Gobar improve soil fertility and increase nutrient availability to crops, resulting in healthy, immune-boosting harvests. This in turn is then passed on to the rest of the food chain..Therefore, cows are a crucial link in the nutrition chain—a better term than the food chain.
It’s interesting to note that one cow may fertilize 30 acres of land!
Additionally, it has been proved that areas, where dead cows or cow horns are buried, become incredibly productive.
Cows have a very high emotional quotient, similar to elephants. Cows are extremely affectionate animals that have a special emotional connection with those who look after them and get along with them well. In both Europe and America, cow cuddling is becoming more and more common. According to researchers, it’s an effective therapy for depression and anxiety.
The environment must be nurtured to protect nature for the benefit of humanity. Cows play a significant role in protecting the environment and advancing civilization as a whole. Thus, each of us has a responsibility to ensure the survival and conservation of these breeds. By protecting and raising these desi cows on our farm using all scientific methods, we, at Madhavsrushti, are attempting to do our bit for society.
Just a glimpse of our own cow ghee sample’s lab report is attached here..which confirms the presence of gold. It contains plenty of Vitamin A and other nutrients, as well as perfectly balanced omega 3: omega 6 ratios.
We never use harsh chemicals, colouring agents, or preservatives; all of the ingredients in our products are natural. Thus, its colour may change with time, but its properties and quality never change. All the products are entirely biodegradable and environmentally friendly, preserving a cleaner, more pristine, and pollution-free environment.
We are looking forward to your support.
Let’s pledge to conserve these loving creatures. Let’s heal the world. Let us make it a better place to live in!