EGM Intellisense is an Integrated Media & data analytics company specializing in listening, analytics and reporting that empowers customers in analysing media and conversations on all media networks in 100+ languages. We are a global media tech company backed by Investors, Experts and Customers that vouch for our credibility to converge conversations and present a coherent view of media universe with relevant insights. Our mission is to offer an ecosystem of experts that enable proactive decision making, manage crisis or reputation for businesses, governments and leaders across the board. Our team of 200+ employees bring diversity in experience, culture and approach towards solving challenges faced in creating, executing and monitoring communications strategy with a strong feedback.

i.Services:

Innovation, Strategy, Technology

a.              Strategy: EGM Business strategy services address the risks and challenges faced during the implementation and execution stages. As the strategy evolves and unfolds, various teams get involved mostly in different macroeconomic environments and diverse social backgrounds. The success, therefore, remains a constant variable that requires calibration and correction at each step. Some achieve success with a strong feedback loop that the course corrects. Others try different approaches like customer engagement, automation, agile teams, and processes. However, there is no way we know that a particular strategy will be a sure shot to glory. Macro and micro business, political and social environments constantly throw new challenges. Add climate change, pandemics, regime change, and wars to this ever-evolving list. How does one ensure and achieve success in such scenarios? We, at EGM, provide oversight on all four dimensions of the Political, Economic, Social, and Technological axes to ensure that your Strategy and Business are aligned to achieve your objectives while our experts hedge the risks associated across your business value chain. Our I-cube framework enables and ensures the introduction of critical success factors and increases the probability to Win by almost 40-50%

0.     Corporate - If a business is operating, it means there is a demand for its products and services. If it is sustaining, it implies a need for innovation and vice-versa. With new challenges emerging globally, businesses need more eyes and ears on the ground, closer to the policymakers, and engaged with new or emerging consumer segments. When Leadership and Management are busy handling these challenges, our services offer the expertise relevant to the context and ensure that Leadership is available for the teams to guide, mentor, and monitor them. We advise a business on organic and inorganic growth, from identifying acquisition targets to evaluating them through our proprietary Due-Diligence process to fundraising and making their businesses investor-friendly.

1.     Digital Transformation - Most conventional businesses have delayed or allayed the rollout of automation or technology-related initiatives simply because “it’s working for them,” and some see technology as a cost centre. Others feel that it will bring challenges that they have no expertise to manage. Our Digital Transformation Advisory group has seen all this and more. We have convinced businesses and leaders how technology will drive innovation, consumer satisfaction, loyalty, and engagement. We have created an environment of trust with their technology partners, rationalized their existing ecosystem or portfolio, rolled out Platforms as a Service (PaaS) or reverse engineered Service as a Platform (SaaP) through new-age tech ranging from AI-led automation to Machine Learning led Knowledge Management, all this aimed at creating a Connected Enterprise that is highly sensitive and responsive to all Key Performance Indicators around People, Processes and Technology

2.     Alliance & Partnerships: Competition versus collaboration is something that we resolve for our clients. At EGM, there is no strategy around competition as it is a wife with many husbands. Businesses competing in markets based on their position or portfolio are either acquired by others or acquire new customers—irrespective of their strategies. Alliance and Partner services at EGM help business leaders make meaningful, relevant, and long-lasting partnerships based on trust, integrity, and growth. Our experts have helped leaders and businesses meander through the most demanding situations through the right matchmaking or identifying enablers that either help extend or enhance their service or product portfolio, acquire new clients, and enter new markets. In a few cases, we have succeeded in getting the right investment partner too!

3.      CSR - Unite Nations’ Sustainable Development Goals (UN SDG) framework has emerged as a key driver for businesses globally to focus on integrating their business strategies with an action plan on their areas of responsibility or interest. Government policies have further ensured that a part of profits is also allocated to meaningful pursuits that leave a lasting impact on the society they operate in or are a part of. Global businesses have leveraged our CSR strategy services to create, align, and implement Social Innovation and Sustainable Development related initiatives to become better institutions and/or to help their stakeholders bring focus to the Social Responsibilities envisaged in their charter, create consciousness amongst employees, and their families to be sensitive about issues concerning them and become a Socially Responsible Corporate Citizen. Our services offer Strategic interventions, Social and Behavioral Change-related Communications, Foundations/Trusts/NGOs advisory, or integration with their corporate partners.

b.              Innovation – 

0.     Emerging Tech - Artificial Intelligence led Automation, Machine Learning enabled Deep Technology and transformation or integration of existing technology ecosystem

1.     Incubators and Accelerators - Our leaders have 100+ person-years of experience in launching and running objective-oriented incubators for Public and Private sectors. Policy advisory and Market Entry strategies are key to incubating or accelerating any business, inter alia Fundraising and Investments. EGM Advisors know how to identify those sweet spots and create new revenue streams that make any Start-Up sustainable or lucrative for investors. Governments and Private Enterprises leverage our I-cube framework to position their business in the right direction and become self-reliant in ensuring a steady stream of revenues, customers, or offerings across markets

2.     Social Innovation - The Social Innovation group has been the mainstay of EGM’s Advisory services. Extensive experience working with the Government, Public Sector, and managing Public Affairs has helped us understand CSR-led innovation. Despite the challenges faced at the local level, our seasoned experts have implemented and advised clients on regulatory, policy, and implementation level

3.     Consulting frameworks - I Cube Proprietary framework works on a three-dimensional model mapping people, processes, and Technology for Value Chain Consulting and the three external dimensions of markets, intermediaries, and consumers. I cube framework is equally, or in fact, more relevant to MSMEs and Start-Ups as they navigate distinct stages of:

- Ideation for marketing campaigns, product ideas, or strategic creativity in exploring alternative approaches to achieve business objectives without or with disruption

- Innovation: though there is no defined formula for innovation, but there is one sure shot recipe for creating an ecosystem within your teams, departments, or at the organization level, that is, you identify pockets of success, learn, and share from failures through effective knowledge management, employee or customer engagement strategy and then simplify or mitigate risks or challenges associated. Innovation automatically happens; whether you can identify it or not is another matter. And that is where we step in!

- Incubation - of innovative ideas, funding new product rollouts or services within the organization amongst the leadership or with external/third party stakeholders like prospective investors, partners, or customers and in creating or thriving entrepreneurial DNA led-enterprise

1.     Analytics, AI/ML, IoT : AI/ML has disrupted the Digital ecosystema and we developed solutions across industry verticals and organizational functions to enhance user experience, optimise costs and drive revenue and business growth led by exceptional client testimonials. EGM has partnered with leading organizations in conversational AI and Data Analytics space to offer custom build platforms in Regional Indian languages and Media Intelligence. Our data repositories and indigenously developed platforms offer highly trained delivery of services for large organizations in Education, Media, Digital Transformation 

2.     Product Engineering and Design: AR enabled 3D platforms leverage the new capabilities offered by cross hybridisation of AI/ML with Imaging tech. Our own SDK developed AR enablement platform offers Animation, 3D Design for all industries. Our platform is also used by the leading content publishers across Media, Education and Digital

a.              Technology: 

0.     Media Technology,: Media Technology has seen the steepest learning curve post COVID. The pandemic accelerated Digital adoption exponentially and provided the much needed thrust for workflow automation, document management systems with strong archiving and intuitive search capabilities. Our AI/ML enabled, extensively trained Media Tech platform Intellisense offers highly customisable and user centric media tech to digitally transform your agency or institution. Sports, Communication, Media and Entratainment portfolio offers Digital tech that integrates the best tools available to serve the client objectives with global expertise 

1.     Media Monitoring, News Analysis, Research and Insights (URL for intellisense)

2.     Digital Transformation –

0.      IT Services (Mobile, Web, Social, Search, Analytics & Data):

1.     Technology Consulting,

2.      e-Commerce, AI/ML, AR/VR, Media-Tech

3.     Professional Services Consulting – 

0.     Agile, Technology 

1.     Platform Development: 

2.     Professional services:

4.     Products and Platforms: 

0.     adx-360, (url only)

1.     Intellisense Global Media Intelligence tools – The Intellisense Product suite offers platforms and services in a highly configurable Command Center as a service format. This means that we not only provide you a customised view of how your media universe, or stakeholders are interacting with the Brand or Organization itself, it also provides analytics and insights led by a highly qualified, experienced and domain centric inputs for decision making, crisis and reputation management

2.      Language Localisation and multi-lingual translation platform, Assessments, and Evaluations in Ed Tech

5.     Communications: 

0.     Digital Media (Online and Social) – adx.360

1.     Public Relations – Our extensive advisory 

0.     Stakeholder Mapping & Engagement, 

2.     Events, 

3.     Analyst Relations, 

4.     Perception Audit and Reputations Management, 

5.     Crisis Management

6.     Media Planning and Release Order Financing

6.     Diplomacy: 

0.     Advocacy, Public & Diplomatic Affairs

1.     Economic Diplomacy - 

7.     Transaction Advisory - 

0.     Tenders, GFR & Government Procurement compliance: We have advised leading MNCs and Prviate institutions in developing performance based business compliant RFx/RFP/RFI/RFQ based provurement processes. The advisory services including chosing the right procurment methodology, identifying and defining the techno-commercial specifications and inviting the right partners to participate in the vendor development process. We have successfully led startups as well as established organizations in Bid Development, RFP comliant Bid submission and Stakeholder mapping and achieved excellent results in enabling them to achieve market entry, business growth or vendor development initiatives. Our experienced advisory board has 100+ man years of experience in dealing with almost 1 Bn USD+ of procurment related projects with leading MNCs and across geographies viz. APAC (Singapore, Malaysia) Americas, UK, Middle East and Europe

1.     Go to Market Advisory – scaling up organizations to be able to participate in business opportunites in emerging markets is a key growth strategy. Organizations hedge their client and market portfolio by achieving a right mix of complementary markets and customers. Our advisory practice has successfully led major business organizations and institutions in entering Indian market, launching new services and acquiring clients or new verticals