Born in mid-2017, IF&BUT is a brainchild of Prayaas Fashion out of Focus LLP, themed around “Her Choice and Her Style. This brand is an ultimate online and offline women’s Fashion and Lifestyle brand for all youthful and beautiful females.In today’s world ladies want to purchase remarkable, most recent and with best cost. Even with this, most females do not get satisfied even with the wide variety of choices. Their brain will often say: IF this is great BUT that is awesome as well IF I should purchase this BUT that looks richer, thisIF&BUT is ceaseless sage.

As per the research, women feel vastly underserved. Despite the remarkable strides in market power and social position that they have made in the past century, they still appear to be undervalued in the marketplace and underestimated in the workplace. They have too many demands on their time and constantly juggle conflicting priorities—work, home, and family. Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.

We, asIF&BUT have come up with exclusive female specific garments,  jewellery, lifestyle, fashion accessories and give them each state-specific exclusive collection of ethnicity and culture in most affordable pricing. It’s a company for the women and by the women.  So all the females be ready to refresh your closet to the season’s most desired apparel patterns, flawless prints, most smoking hues and everything else you are at present sending out a little prayer to a star for.