Whether you are a start-up, small or medium sized business, marketing is an essential part of helping your brand communicate with your target audience. Since 2010, Marketing Eye has been working with more than 1,000 SME's, helping them develop marketing strategies that catapult their business growth. The retail marketing landscape has changed more than any other industry in recent times, with rapid advancements in technology allowing consumers to have more control than ever over when and where they will engage. This interconnection of technology and marketing is one of the biggest challenges for retailers to keep up with. From Programmatic Marketing, to facial recognition technology on ad screens, to utilising analytics and data f...