This platform connects all the stakeholders, i.e. medical, marketing, sales & HCP’s. It helps in all round communication that flows from medical & marketing via other stakeholders & comes back to them as information. It is designed for impeccable integration of all, to form a collaborative tool, which ensures easy flow of medical information. It helps establish direct communication with HCP’s about various relevant & important scientific information & get – necessary feedback that helps in remodeling product strategy further.